Modern Marketing Blog
Specialising in Tourism, Hospitality and Wine
Increase Traffic, Gain Exposure & Generate Sales with Pinterest
The old adage ‘a picture is worth a thousand words’ or a variation thereof is reputed to have first appeared in a 1911 newspaper article discussing journalism and publicity. 100 + years on, we so know images form a potent and evocative way to market especially for our...
Why social proof and testimonials will help you increase sales
Consider these stats from Nielsen’s latest Global Trust in Advertising & Brand Messages report about what sources of advertising are trusted most: #1 Word of mouth: a whopping 92% of consumers say they trust recommendations from friends and family above all other...
Top 10 Social Media Mistakes to Avoid
When Social Media first came on the scene, like all new fandangled trends, it was seen as not entirely necessary by most marketers. In fact, a lot dismissed it thinking it’d be a flash in the pan. But that’s all changed in the past few years. It’s gone from a...
5 key factors for winery website success
We all know it’s easy to win over the consumer in the tasting room, but can you emulate that online, when the punters go looking for more information or want to buy another case? Will your website add value and strengthen the relationship (aka cultivate loyal brand...
![Simple tips to help restaurants get noticed online [Internet Marketing basics]](https://test.bizeez.com/wp-content/uploads/2013/02/Restaurants-101-400x235.jpg)
Simple tips to help restaurants get noticed online [Internet Marketing basics]
Your restaurant or café may have the most captivating physical location imaginable, and yet because you can’t be found online, prospective customers may never visit you. Scary prospect, isn’t it? And, it all has to do with Search. Let me explain ~ do you remember...
Does your winery need a blog?
Have you ever deliberately searched for a winery website expecting to find new and useful information such as current vintage tasting notes or holiday opening times, only to find the information is way out of date? Does it actually make you feel slight resentment to...
10 Reasons to Use WordPress for Business Websites
January 2013 marked our third year anniversary and we celebrated by launching the final stage of our business rebrand ~ a new website! When we initially started designing the website we knew a fully featured business website that could grow with our brand and online...
Pinterest: Why do women love it so much?
Just in case you’ve been living under a rock, or you haven’t had the time to find out what all the fuss is about… Pinterest is a red hot social networking site. Its popularity has exploded since March 2010 when it was first launched, and it’s now the third most...
Tweet Cheat Sheet
After publishing 15 Fan-tastic Facebook Post Ideas to help banish writer’s block, we’ve had plenty of people asking “well what can I Tweet about?” You know that to make Twitter work, you need to be a consistent Tweeter. You also know that you only have 140 characters,...
![Pinterest: How to use it for your food, wine or tourism business [Infographic]](https://test.bizeez.com/wp-content/uploads/2013/01/10-Commandments-of-Pinterest-400x250.jpg)
Pinterest: How to use it for your food, wine or tourism business [Infographic]
From our first blog on Pinterest last year, you would know: Pinterest is an online pinboard where you can collect & share photos you love It’s the 3rd most popular social media platform after Facebook & Twitter It has over 10 million users & is growing all the time...
Are you kicking goals online?
First of all – do you measure your website’s traffic, inquiries and conversion rates? Because if not, there’s a conversation we need to have! You could be missing out on a world of easy leads and potential customers because you don’t know where the holes in your sales...
Why Google Analytics is a must-have for your business
Hands up if you’ve got Google Analytics set up to measure your website? If you’re sitting there saying “well, I’ve really been meaning too” put it at the top of your things to do…now! Google Analytics is an absolute must. For starters – it’s free! And the statistics...
Project Rebrand: bizeez communications
That’s right folks – here at bizeez, we have taken on a project that’s particularly close to home. After more than 2 and a half years as BizEez Virtual Solutions, we have put the client hat on and begun the incredibly important process of rebranding and repositioning....
Is your keyword density just right
Right, so now you’ve used our top 5 tips for finding the right keywords, I bet you’re wondering what you do with them! Just like good old Goldilocks, you need to make sure that you get it just right. Too much and you can hurt your search engine rankings. But too...
Top 5 Tips For Keyword Research Success
In last week’s blog, we talked about the importance of building quality, incoming links as a way of boosting your Search Engine Optimisation (SEO) efforts, climbing the ranks of Google and in turn, making it easier for your potential customers to find your website....
5 ways of building links to improve search rankings
Any Field of Dreams fans out there? Even if you’re not, I’m sure that you’ve heard the famous quote “If you build it, he will come.” Well it’s one thing to build a website – but if no-one can find it then.... it’s useless! How do you get people to find your website?...
Social Media: How to avoid wasting time
As explained in a recent article, updating your social media can be done in as little as 20 minutes to half an hour, 3 times a week, depending on your business requirements. Hands up though if you feel like you spend way more time than that on there? Anyone? Everyone?...
Why use LinkedIn to build your business
LinkedIn is arguably the best social media platform to date for building your professional reputation on the internet. It helps you make the most of your business connections, as well as assist building new networking opportunities. Your LinkedIn Profile is in part...
Pinterest for Beginners
You would think everyone would be over saturated with social networks and social sharing, but in just over two years since its Beta-version launch in March 2010, Pinterest is the latest hot, new social network. We love new social networks! So strap in and read...
How to increase your Facebook Page engagement
Facebook is constantly evolving and we as users are going along on the exciting ride. Well, at least I think it’s exciting! As a social media enthusiast, I really do love these rapid and mind-boggling changes. BUT as a business owner and community page manager, it can...
