That’s right folks – here at bizeez, we have taken on a project that’s particularly close to home.
After more than 2 and a half years as BizEez Virtual Solutions, we have put the client hat on and begun the incredibly important process of rebranding and repositioning. And the first task has been getting the right name that precisely represents what we do.
Step 1: What’s in a name?
A lot!
Particularly when it comes to the success of your business. There is so much power in a brand name, so deciding on it is one of the most important steps in a brand story.
Get the name right and you can instantly convey your expertise and value, and appeal to the kinds of customers you want to attract. It can communicate the key elements of your business and in some cases create an emotional connection for your customers.
Get it wrong however, and you can find yourself in the land of obscurity, confuse people or at worst, alienate.
Why do we need to change our name?
Because we’ve outgrown our existing one!
BizEez Virtual Solutions started back in January 2010 office support services in a virtual manner. At the time, we had an extremely small (read non-existent) marketing budget, but still needed to publicize our services.
Enter Facebook and indeed the world of social media marketing.
We soon had other businesses knocking on our door because they liked our social media strategy so much that they wanted us to help them!
By the end of 2010, we were only handling social media enquiries – all other virtual assistant requests were being outsourced to businesses we had become affiliated with by…you guessed it, social networking.
The other big change was growing from a one-woman show. By early 2012, the business started expanding so quickly that I realised more and more help was needed.
So here we are in October 2012 and we are now known as… drum roll please…
bizeez communications.
Why bizeez communictions? Simple – we felt this name more accurately depicts what we do. Our name may seem kinda cheesy, but also fun & quirky – just like us! We ease (eez), business (biz) into digital communications – yep, you guessed it – bizeez communications.
The core of our business is working side by side with you to develop and execute a strong, comprehensive and effective modern marketing strategies. We believe that this in itself is all about communicating to your current customers, your target market and your staff.
As shown in this diagram, the four cornerstones of our business are Web Development, Search Optimisation, Training and Speaking, and of course Social Media.
Step 2: Introducing our new direction
We are excited to announce our new direction for bizeez communications that will fully utilise our team’s capabilities and expertise. We are a full service agency who can assist you to get the most out of your modernl marketing dollar, whether you have a small business or work for a major corporation. We specialise in tourism, hospitality and wine marketing.
But of course, any good rebrand doesn’t happen overnight.
In the coming months you’ll begin to see our ‘new business’ take shape as we change our online presence, social networking sites and all other marketing collateral.
It will be a gradual and organic process for us – just the way we like to assist our clients through major branding changes.
Of course, if you’ve noticed anything in our list of services that you need help with right now, don’t hesitate to contact us because we are already fully operational as bizeez communications!
Until next time…..
Want assistance with your tourism, hospitality or wine marketing?
