LinkedIn is arguably the best social media platform to date for building your professional reputation on the internet.
It helps you make the most of your business connections, as well as assist building new networking opportunities.
Your LinkedIn Profile is in part your online resume for the world to see. What makes it a valuable marketing tool for your personal and your business brand is it offers credibility and visibility.
Have you ever Googled your name?
What shows up?
For me, it’s my LinkedIn Profile which offers prospective clients, business contacts and suppliers an opportunity to validate that I am who I say I am and can offer the services I say I can. Recommendations from colleagues, business partners and consumers offer social proof of this.
Having a properly set up LinkedIn profile offers benefits such as:
- Peer-validated expert status
- Specific, valuable recommendations and references (social proof /testimonials)
- Establish and strengthen your professional brand
- Ability to promote your knowledge, services and skills to perfectly targeted audience
- Increase in perceived value to those who would need your services
There are many other benefits to LinkedIn and in the coming weeks we will cover why LinkedIn differs from other social networking platforms, as well as how to best set up your Personal Profile and Business Profile and how to use it successfully in your online marketing mix.
Until next time…..
