Modern Marketing Blog
Specialising in Tourism, Hospitality and Wine
Restaurant Marketing: Digital marketing tips to gain customers and increase sales
Editors Note: This is an updated version of my original restaurant marketing post published in February 2013. As technology continues to evolve, modern marketing can seem a little overwhelming to restaurateurs: multiple review platforms, reservation apps, social media...
3 guiding principles for social media success
Many tourism, hospitality and wine businesses are still struggling with their social media. Why is that? We all agree that social media marketing requires a seat at the marketing table. There seems to be a belief, however that it requires an elaborate social media...
Why responsive websites are a smart investment in hospitality
Quite honestly if your primary touch-point and most valuable online asset (your website) isn’t easily accessed via a mobile device - you’re leaving money on the table! Think of it this way. Your potential customer is looking for somewhere unique to take their partner...
10 points to cover when writing a website brief (Part 2)
To ensure you get bang for your buck, and can compare apples with apples when sourcing website quotes, you as the business owner or marketing professional need to ensure you’re at least a little website savvy. So where to start? A website design brief of course! As...
10 points to cover when writing a website brief (Part 1)
Is your core asset in your brand’s communication and marketing mix actually doing its job? Ask yourself – is my website easy to find, mobile responsive, user friendly? Does it actually serve its desired purpose? No! mmmm maybe your website has passed its’ use-by date...
How to Optimise Facebook Pages for Organic Reach
If I asked what your number one complaint about Facebook is at the moment, odds on it would be lack of organic post reach. In other words, you can’t get your posts into enough fans newsfeeds and you’re definitely not getting the likes, comments and all-important...
Why You Need Snackable Tourism Content to Engage Online
8 seconds. According to a recent study, that’s the average attention span of consumers in 2014. 8 seconds! That’s one second less than a goldfish! And worse still, this figure is down by 4 seconds since 2000. Incredible isn’t it? In fact, if you’re still reading this...
Top 10 takeaways from #SoMeT14AU
For those of you who haven’t heard of SoMeT14AU - it was a Social Media Tourism Symposium specifically designed so that tourism and destination marketers get a chance to hear case studies and cutting edge digital, social and tourism marketing concepts. #SoMeT14AU was...
The Power of the Pin: Why Foodies and Wine Drinkers Love It
Ok, so it’s no secret that we love Pinterest and highly recommend including it in your online marketing arsenal if you’re in the food, wine or tourism business. For food in particular – because it’s the most pinned subject. We’ve talked about how it drives more online...
6 Email Marketing Types Your Winery Can Use Now
A little while back, we let you in on the 7 benefits of email marketing for food and wine. The biggest being it is nearly 40 times more effective than Facebook and Twitter combined when acquiring customers. Not only is it super effective, but it’s low-cost and...
Website design trends for hotels and tourism: responsive or mobile
Do you remember 'the Brick’? Our first incarnation of a mobile device released in Australia way back in 1987? Mobile technology has sure come a long way since then! The biggest advancement though, for the tourism and hospitality industry has to have been the...
7 Reasons Why Email Marketing Works for Food and Wine
Has anyone told you that email marketing is old hat, and social media, SEO or mobile marketing is where you’ll cash in? That couldn’t be further from the truth. Email marketing is definitely not dead. In fact, according to a recent McKinsey & Co. survey it is nearly...
Digital marketing trends for hotels in 2014 [Infographic]
Thanks to rapidly evolving technology, digital marketing for the tourism and hospitality sector is constantly advancing. However, hoteliers notoriously under-spend on digital marketing initiatives and continue to rely on tired and obsolete advertising formats,...
What’s your secret sauce? 4 ingredients to consider when crafting your USP
Let’s face it – no matter if you’re a winemaker, tourism operator, chef, hotelier, restaurant proprietor or gourmet food producer, there is somebody out there doing the same thing as you right now! More people are starting and running businesses today than in any...
Food and Wine: Mistakes to avoid with social media at Christmas
Traditionally for restaurants, hotels and other food and wine related brands, the lead up to Christmas is the biggest revenue generating time of the year. Unlike a number of other industries, it also offers the highest spike in social media use as social commitments...
How to search optimise Pinterest – Food, Wine & Tourism
By now you realise the power of Pinterest to help increase traffic, gain exposure and generate sales for your food, wine or tourism business. But, did you know that Pinterest is also great for search engine optimisation (SEO) purposes? Each time a pin is pinned or...
Key components of a successful social media marketing strategy
Most tourism and hospitality business owners and marketers realize social media is a critical component of their marketing and promotion, yet they continue to jump into social media with absolutely no plan in place. Is it any wonder that they are yet to see any...
How can social media benefit your food or wine business?
Food and wine are social. Sure you can drink or eat solo, but they’re best shared with friends over laughter and conversation. People who love food and wine know this. They're passionate, vocal and they share. And, it's not just food and wine they share either! They...
Restaurant / cafe websites – are they really important?
Running a restaurant or cafe is tough work. Unfortunately for the passionate foodie behind the scenes, it is not just about serving a great meal and offering a memorable experience. There is the food to buy, the menu to design, staff to manage, accounts to keep and...
How to run a legal Facebook promotion in Australia
Disclaimer: This article is intended to provide general information only. The information provided is not, and is not intended to be, legal advice. --------------------------------------------------------- So you want to run a Facebook competition to build your fan...
