Any Field of Dreams fans out there?
Even if you’re not, I’m sure that you’ve heard the famous quote “If you build it, he will come.”
Well it’s one thing to build a website – but if no-one can find it then…. it’s useless!
How do you get people to find your website?
The best way is through Search Engine Optimisation (SEO), which in simple terms is all about doing things to make Google and other search engines like your webpages more. The more they like your pages, the higher you rank, which gives more people an opportunity to find you.
There’s a lot of funky, technical tactics involved with SEO, but in this blog we’re going to talk about building links.
5 ways to build quality incoming links
Quality content is still definitely #1 on a search engine spider’s list. But directly after that, they look for links coming into and out of your website. Incoming links hold more weight than the ones leaving your site, and that’s why they form an integral part of your SEO strategy.
In the past, people thought that the number of incoming links was the most important factor, but this is no longer true.
The quality of an incoming link is more important than the quantity of links.
As you read the list below, keep in mind that building quality links takes time – and you don’t have to do all of this at once!
#1 Post quality content
In short – the better your content is, the more likely someone of value will link to you. And without quality content, everything else listed here isn’t worth doing. By including informative, quality content on your site, it not only attracts more people to your site, but it also encourages others to share your content and link back to it.
#2 Use Online Press Releases
Online Press Releases are a powerhouse of SEO because they tick the boxes for Google’s strict quality standards – they’re relevant, useful and completely devoid of spam. And they’re pretty much a surefire way to boost your rankings. They turn everyday happenings in your business into ‘news’, targeting keywords that link directly back to your site.
Using a premium distribution service, your release can feature on high-quality sites right across the world, which creates more of the kind of incoming links you want.
#3 Blog all about it
Content isn’t just the words on your webpages. A great way to generate fresh content is by using a blog, which also has the chance to be picked up elsewhere.
Any chance you can guest blog on other relevant blogs? There’s instant links back.
You can also allow your readers to reprint your blog posts as long as they keep the links in place, and voila – more incoming links!
#4 Get social
Here at Biz Eez, we spend a lot of time getting people set up in the wonderful world of social networking. What we find though is that many don’t realise just how beneficial it can be for your website.
Tweets and Facebook posts are both great ways to create incoming links to your website – from your own accounts and others. In addition, when you comment on forums and other blog posts you also create incoming links via your signature.
#5 Use online directories
There are a number of free directories available within Australia as well as industry relevant paid listings.
Consistently listing in these directories is another great way to assist with link building and in turn increasing your website traffic. Just make sure you keep a listing of all directory logins and entry details so you can keep your information updated.
Until next time…..
