Modern Marketing Blog
Specialising in Tourism, Hospitality and Wine
Small Business: Don’t Give Up on Social Media
Recently I’ve had a few discussions with small business owners during workshops about the time commitment required to run their social media efforts. Many are becoming disheartened and thinking of pulling the plug on their social media activities altogether. Still...
Good Manners and Social Media: A quick guide
Social media has been around long enough now to have its own nuances regarding acceptable behaviour. As with any form of communication, social media etiquette is not a set of hard and fast rules as such, but more a guideline of how to behave within the current...
Three simple content creation ideas to use online
At some point, we all run into the problem of writer's block. This can be especially difficult for business owners trying to find time between running a successful business and creating a successful digital marketing strategy. Even though we've written on this topic...
Simple tips to drive traffic to your website
So you have a Facebook Page and a Twitter account. And yes, they're helping you engage with new prospects and customers, but you’ve noticed they are not increasing traffic back to your website. If you have optimised both Facebook and Twitter with links to your website...
Facebook Timeline – Useful Tips
There is loads of online buzz happening on the social web about Timeline coming to Pages on 30th March 2012. Many brand pages have converted already including BizEez. The Cover Photo on Timeline is prime real estate for your brand, but it wouldn’t be Facebook if there...
How to set realistic social media marketing goals
We wrote the below in early 2012. Now that we're into the start of a new year we are finding that this blog has become a key draw to our website. So instead of rewriting this content to reflect our situation today, we've left it to stand and added a caveat. As an FYI,...
Social media during the silly season
Early December always marks the start of the Christmas/New Year festive season with shopfests, family and friends, parties and a seemingly never ending stream of food and wine. For business, however this festive period or Silly Season can be rife with the possibility...
Common Facebook Mistakes Tourism Businesses Make
There is a lot of information available on what to do to make your Facebook Page a success, but very little written on what not to do. Here are a few common mistakes that are easily rightable. Unattended Facebook Page If you create a Facebook Page and then leave it...
How to Choose a Reliable Email Service Provider
Following on from our last blog topic: Ideas to build your email database, let's cover of some quick tips on choosing a reliable Email Service Provider to manage your all-important list building campaign and newsletter database. Firstly, what is an ESP? An ESP is a...
How to build a simple social media marketing plan that works
Setting achievable goals for your social media marketing efforts is essential to ensure you're not wasting time, money and resources. Don't you agree? Yet so many tourism and hospitality businesses still do not have a plan in place to help them with their online...
What social media tasks can be outsourced?
As recently mentioned, outsourcing part of your social media could be one of the most sensible solutions for your food, wine or tourism business. So, how do you decide if you want to outsource social media? To help determine if you should outsource certain tasks to a...
Reasons to outsource your social media management.
In today’s business environment, social media is no longer optional extra for most businesses. This is particularly distressing for boutique wineries and food producers who realize they need social media and digital marketing, but don’t have the time, knowledge or...
10 Social Media Marketing Tips
I'm taking my own advice and trying to be a little more creative with our social media marketing. Top 10 Social Media Marketing Tips View more presentations from Tania Shirgwin Love to hear if you have other tips to share on social media marketing? Until next time….....
5 Reasons Why Social Media is Essential for Business
When hosting social media training sessions, I always ask the ‘WHY’ Question ~ “Why to do want to launch your business into the social media arena?” Invariably, the reply is ‘because everyone else is doing it!’ Now is that really a good reason? It evokes memories from...
Finding your online voice
Let’s be honest. It can be extremely difficult to find your 'voice' when you first start out blogging or using social media - especially when you're representing a new business or brand. By voice, I referring to the personality you convey. Contrary to a common held...
Simple ideas to help you use Twitter for Business
Each week social media brings new and exciting concepts, people, tools, and techniques. It’s a constantly evolving space that requires endless hours of reading, research and testing just to stay relevant. So for me. this past week has been rather a respite from...
How to increase your female fanbase on Facebook
There has been a lot of talk on social media platforms about how to gain more fans on your Facebook Page. We posted a few quick ideas in a Facebook Note just to assist some of the business page followers that frequent the bizeez communications Facebook Page. However,...
How to research keywords for website search optimsation
Never underestimate the importance of keywords in your online marketing strategy. What exactly is a keyword A keyword is a word or a phrase that someone types in to a search engine i.e. Google, Bing or Yahoo! in order to locate information on the internet. Think about...
Understanding Gender Communication Differences in Social Media Marketing
Should gender communication be taken into consideration when crafting your tourism or hospitality social media marketing strategy? Good question! I think - the answer is yes. You see, when crafting a social media marketing strategy the first factor to really dig deep...
Good linking practices that improve search rankings
We've written a few times now the importance of linking in search engine optimisation, but of all the types of links, one-way links to your website (inbound links) will hold the most weight with search engines. Quality content is still the first element search engine...
