Modern Marketing Blog
Specialising in Tourism, Hospitality and Wine
Top 5 Automation Emails You Need to Increase DTC Wine Sales
We all know the importance of using DTC (Direct to Consumer) email marketing to increase wine sales. But, sending out the ‘once a month’, or worse, ‘once a quarter’ wine offer or newsletter no longer generates the dollars it once did. Why is that, you ask?...
Why Maintenance is Key to a Successful Hospitality Website
Ever wonder what will happen if your hospitality website breaks down, or heaven forbid, is hacked. What are you going to do? Call a website developer and get them to get it back online – for a whooping BIG fee, no doubt! And what if the backup hasn’t been...
Smart Reasons to Build Your Hospitality Website with WordPress
January 2018 marked our eighth year anniversary in business and we celebrated by building a new bizeez communications website. This will be our fourth website in eight years! The first few websites really didn’t help our business grow, but things changed...
Facebook Post Ideas for Hotels, Resorts and BnBs
In 2018, having a social media presence is a necessity for any consumer-facing business. For tourism and hospitality, a social media presence creates a tremendous opportunity to connect and engage with travelers in a personal way. What is not so clear to most, is that...
10 Powerful Ways to Promote a Food or Wine Event Online
A few years back we had the opportunity to cut our teeth within the event marketing space by assisting a long standing, multiple stakeholder wine tourism festival. Not only did we hone our skills, but were also able to test our ideas on tourism and hospitality event...
The Importance of a Social Media Workplace Policy
Social media is simply another step in the evolution of communication. Where once we would contact our family, friends and customers via telephone or email, we now also use social media as a communication tool. The evolution and growth of social media and indeed...
How to Increase Wine Sales with Earned Media
Thanks to the immediacy and ease of communication in the digital age, consumers are effortlessly exposed to what the media, friends, relatives and peers are saying online. For wine brands, this simply means that no longer are the messages consumers receiving about...
How to Generate Winning Tourism Content for Social Media
As a tourism business owner or marketer, you no doubt have long been aware that social media deserves a seat at your marketing table. The statistics speak for themselves: 92% of consumers say they trust earned media** such as social media, word of mouth,...
How Social Media Savvy Restaurants Increase Sales
Want the secret of how restaurants are building an army of loyal customers and adding plenty of dollars to their bottom line using social media? Well to start with, they use social media! Secondly, they recognize that it’s about much more than Facebook. Thirdly, they...
7 Ethical Ways to Grow a Winery Email Database
If you manage or own a winery, it’s time to embrace email marketing as a serious DTC (direct to consumer) sales tool. At it is core, email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercially. More importantly...
Costs to consider when building a tourism or hospitality website
You’ve finally decided that your website is no longer doing its job. It’s not mobile responsive, attracting visitors, let alone educating or convincing consumers to buy. In fact, it’s turning people away from your business and doing some serious brand damage. So...
How to create great email newsletters for your winery
Winery newsletters are a crucial way to keep in contact with your valued wine customer. By sending a regular, engaging email communication you can generate: More customers More attention More opportunity…which of course leads to More SALES!! AND it is also one of the...
Simple SEO tips to improve your restaurant website search rankings
Editors Note: This is an updated version of original post published in 2011. As modern marketing practices and technology continue to evolve, we update blog posts on a regular basis to ensure information and best practices are current....
Simple ways to increase wine tasting room visitation
With the significant rise in food and wine expenditure by international visitors, thanks to campaigns like Restaurant Australia and 100% Pure New Zealand, many wineries are increasingly relying on selling wines direct to consumers via their tasting rooms....
10 Great Ways to Improve Your Tourism Website Rankings
Google is the undisputed top dog of search engines. Make friends with Google and your tourism website will rank well. Don’t play by Google’s rules and the consequences can be dire. You will be punished and that may mean you are bumped from a page 1 ranking to...
15 Facebook Post Ideas to Boost Organic Reach
Editor's Note: This was originally posted in October 2012 and has been completely revamped to reflect the changing tactics any small business especially in tourism, hospitality and wine can use to increase engagement on Facebook organically. Read on! We all know that...
What to cover in a successful new winery website build
So you won over the consumer in the tasting room and made a few sales, but once they leave – what then? Will they be able to go to your website and purchase more wine? Maybe they haven’t as yet visited your tasting room and you’re hoping they’ll search out and find...
Hashtags and How to Use Them Successfully in Event Marketing
Hashtags (#) are one of the most prominent factors of social media marketing today and for good reason. The power of Hashtags is threefold: Hashtags make it easier to target a specific group of users. Hashtags make it easier for your content to get found. Hashtags...
The art of making wine sales through social media
There appears to be two commonly held misconceptions that we hear continually flaunted throughout the wine industry: Social media is not for making sales Facebook doesn’t work for my wine brand Please, let me put these two bold statements into context and hopefully...
User Generated Content in Tourism and Hospitality Marketing: the Do’s and Don’ts
By now you’ve heard the term user generated content (UGC) and if not, it’s probably best if you acquaint yourself real quick. User generated content is loosely defined as digital content produced and shared by end-users in the online world. It is also known as...
