First of all – do you measure your website’s traffic, inquiries and conversion rates?
Because if not, there’s a conversation we need to have!
You could be missing out on a world of easy leads and potential customers because you don’t know where the holes in your sales funnel are. Google Analytics is a simple and free tool that can assist you with this process.
For the purposes of this article, we’ll assume that you do measure, but you’re not quite getting the results you want.
Very often, it only takes a few tweaks to start kicking goals online.
But if you’re like most wine, food or tourism biz owners or marketers, you’re under-resourced so don’t have the time to figure out what needs tweaking!
So here’s the shameless plug…if you’ve been reading this thinking yes, yes, yes, then you might like to know about little service we provide called an Online Marketing Audit.
It’s all about making your website, social media and online marketing work harder and smarter for you to become more profitable.
And yes, we agree that the name might sound a little dull, but this little baby can pack a real punch – the results can be incredibly exciting and powerful.
# 1 Your website under the microscope
Is your website set up correctly? Is the content engaging? Can your users find their way around easily? Do you have a way to convert sales or capture enquiries? Are you leading your users through the sales funnel? Do you know how your website ranks according to leading online tools such as Hubspot, Woorank etc? Do you have a comprehensive online strategy?
# 2 Can people find your website?
Ok, so you’ve got a website, but that’s not much use if people can’t find it!
Have you got an SEO strategy for both on and off page? Have you built and encouraged quality backlinks to your website? Are all of your online channels linked together? Do you know how to attract more of your target market?
# 3 Are your competitors websites better than yours?
By undertaking a key competitor analysis, we’ll highlight where you’re beating your competitors and where you can learn from them. We’ll also let you in on who your key competitors are for the keywords that are important to your site.
# 4 Have you optimized social networking channels?
Nowadays, it’s not enough to just have a website, you need a comprehensive online strategy that covers all bases, including Social Networking.
And that’s one of our specialties.
We can help you discover how to drive more traffic to your website; improve your relationships; get crucial feedback; build your database lists; share news, photos and special offers; and provide even more value to your prospects and customers.
# 5 Are you missing out on online marketing goldmines?
When most people think online strategy, they think website and Facebook.
But there’s much more to it than that!
We’ll uncover where the missing links are in your online strategy, each of which could be driving more traffic to your website and improving the ROI on your marketing dollar.
And most of them are incredibly easy to implement!
# 6 Let’s put this plan into action
Once you’ve had the chance to read through your comprehensive report, we’ll contact you to explain the findings in more depth and discuss your strategy moving forward.
Included will be a step-by-step checklist on how to implement the recommendations. Of course you’re welcome to take this on board yourself, but then chances are the reason you’ve needed the Online Marketing Audit in the first place is because you don’t have the time or resources!
In which case, we’re happy to work with you to tick off each of the action items to get them in place as soon as possible.
Want to find out more?
If this has made your eyes light up and you want to know a bit more about the process, then contact us for more information.
Until next time…..
