by Tania | Sep 24, 2013 | Content Marketing, Tourism Marketing
By now you realise the power of Pinterest to help increase traffic, gain exposure and generate sales for your food, wine or tourism business. But, did you know that Pinterest is also great for search engine optimisation (SEO) purposes? Each time a pin is pinned or...
by Tania | May 7, 2013 | Content Marketing
The old adage ‘a picture is worth a thousand words’ or a variation thereof is reputed to have first appeared in a 1911 newspaper article discussing journalism and publicity. 100 + years on, we so know images form a potent and evocative way to market especially for our...
by Tania | Apr 23, 2013 | Content Marketing
When Social Media first came on the scene, like all new fandangled trends, it was seen as not entirely necessary by most marketers. In fact, a lot dismissed it thinking it’d be a flash in the pan. But that’s all changed in the past few years. It’s gone from a...
by Tania | Apr 16, 2013 | Website Development, Wine Marketing
We all know it’s easy to win over the consumer in the tasting room, but can you emulate that online, when the punters go looking for more information or want to buy another case? Will your website add value and strengthen the relationship (aka cultivate loyal brand...
by Tania | Jan 2, 2013 | Content Marketing
From our first blog on Pinterest last year, you would know: Pinterest is an online pinboard where you can collect & share photos you love It’s the 3rd most popular social media platform after Facebook & Twitter It has over 10 million users & is growing...