by Tania | Jan 18, 2016 | Content Marketing
By now you’ve heard the term user generated content (UGC) and if not, it’s probably best if you acquaint yourself real quick. User generated content is loosely defined as digital content produced and shared by end-users in the online world. It is also known as...
by Tania | Oct 20, 2015 | Content Marketing
Many tourism, hospitality and wine businesses are still struggling with their social media. Why is that? We all agree that social media marketing requires a seat at the marketing table. There seems to be a belief, however that it requires an elaborate social media...
by Tania | Aug 12, 2014 | Content Marketing
If I asked what your number one complaint about Facebook is at the moment, odds on it would be lack of organic post reach. In other words, you can’t get your posts into enough fans newsfeeds and you’re definitely not getting the likes, comments and all-important...
by Tania | Jul 29, 2014 | Content Marketing, Tourism Marketing
8 seconds. According to a recent study, that’s the average attention span of consumers in 2014. 8 seconds! That’s one second less than a goldfish! And worse still, this figure is down by 4 seconds since 2000. Incredible isn’t it? In fact, if you’re still reading this...
by Tania | Jun 17, 2014 | Content Marketing
Ok, so it’s no secret that we love Pinterest and highly recommend including it in your online marketing arsenal if you’re in the food, wine or tourism business. For food in particular – because it’s the most pinned subject. We’ve talked about how it drives more online...
by Tania | Jan 7, 2014 | Content Marketing
Let’s face it – no matter if you’re a winemaker, tourism operator, chef, hotelier, restaurant proprietor or gourmet food producer, there is somebody out there doing the same thing as you right now! More people are starting and running businesses today than in any...
