by Tania | Apr 4, 2018 | Email Marketing, Wine Marketing
We all know the importance of using DTC (Direct to Consumer) email marketing to increase wine sales. But, sending out the ‘once a month’, or worse, ‘once a quarter’ wine offer or newsletter no longer generates the dollars it once did. Why is that, you ask? The...
by Tania | Feb 14, 2018 | Wine Marketing
Thanks to the immediacy and ease of communication in the digital age, consumers are effortlessly exposed to what the media, friends, relatives and peers are saying online. For wine brands, this simply means that no longer are the messages consumers receiving about...
by Tania | Jan 17, 2018 | Email Marketing, Wine Marketing
If you manage or own a winery, it’s time to embrace email marketing as a serious DTC (direct to consumer) sales tool. At it is core, email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercially. More importantly...
by Tania | Oct 21, 2017 | Wine Marketing
Winery newsletters are a crucial way to keep in contact with your valued wine customer. By sending a regular, engaging email communication you can generate: More customers More attention More opportunity…which of course leads to More SALES!! AND it is also one of the...
by Tania | Jan 11, 2017 | Wine Marketing
With the significant rise in food and wine expenditure by international visitors, thanks to campaigns like Restaurant Australia and 100% Pure New Zealand, many wineries are increasingly relying on selling wines direct to consumers via their tasting rooms. Even though...
by Tania | Apr 5, 2016 | Website Development, Wine Marketing
So you won over the consumer in the tasting room and made a few sales, but once they leave – what then? Will they be able to go to your website and purchase more wine? Maybe they haven’t as yet visited your tasting room and you’re hoping they’ll search out and find...
