by Tania | Apr 4, 2018 | Email Marketing, Wine Marketing
We all know the importance of using DTC (Direct to Consumer) email marketing to increase wine sales. But, sending out the ‘once a month’, or worse, ‘once a quarter’ wine offer or newsletter no longer generates the dollars it once did. Why is that, you ask? The...
by Tania | Jan 17, 2018 | Email Marketing, Wine Marketing
If you manage or own a winery, it’s time to embrace email marketing as a serious DTC (direct to consumer) sales tool. At it is core, email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercially. More importantly...
by Tania | Jun 3, 2014 | Email Marketing, Wine Marketing
A little while back, we let you in on the 7 benefits of email marketing for food and wine. The biggest being it is nearly 40 times more effective than Facebook and Twitter combined when acquiring customers. Not only is it super effective, but it’s low-cost and...
by Tania | Apr 6, 2014 | Email Marketing
Has anyone told you that email marketing is old hat, and social media, SEO or mobile marketing is where you’ll cash in? That couldn’t be further from the truth. Email marketing is definitely not dead. In fact, according to a recent McKinsey & Co. survey it is...
by Tania | Nov 16, 2011 | Email Marketing
Following on from our last blog topic: Ideas to build your email database, let’s cover of some quick tips on choosing a reliable Email Service Provider to manage your all-important list building campaign and newsletter database. Firstly, what is an ESP? An ESP...
