by Tania | Mar 7, 2018 | Hotel Marketing, Tourism Marketing
In 2018, having a social media presence is a necessity for any consumer-facing business. For tourism and hospitality, a social media presence creates a tremendous opportunity to connect and engage with travelers in a personal way. What is not so clear to most, is that...
by Tania | Feb 21, 2018 | Hospitality Marketing, Tourism Marketing
Social media is simply another step in the evolution of communication. Where once we would contact our family, friends and customers via telephone or email, we now also use social media as a communication tool. The evolution and growth of social media and indeed...
by Tania | Feb 7, 2018 | Tourism Marketing
As a tourism business owner or marketer, you no doubt have long been aware that social media deserves a seat at your marketing table. The statistics speak for themselves: 92% of consumers say they trust earned media** such as social media, word of mouth,...
by Tania | Jan 3, 2017 | Tourism Marketing, Website Development
Google is the undisputed top dog of search engines. Make friends with Google and your tourism website will rank well. Don’t play by Google’s rules and the consequences can be dire. You will be punished and that may mean you are bumped from a page 1 ranking to...
by Tania | Jul 29, 2014 | Content Marketing, Tourism Marketing
8 seconds. According to a recent study, that’s the average attention span of consumers in 2014. 8 seconds! That’s one second less than a goldfish! And worse still, this figure is down by 4 seconds since 2000. Incredible isn’t it? In fact, if you’re still reading this...
by Tania | Jul 18, 2014 | Tourism Marketing
For those of you who haven’t heard of SoMeT14AU – it was a Social Media Tourism Symposium specifically designed so that tourism and destination marketers get a chance to hear case studies and cutting edge digital, social and tourism marketing concepts....
