by Tania | Aug 12, 2014 | Content Marketing
If I asked what your number one complaint about Facebook is at the moment, odds on it would be lack of organic post reach. In other words, you can’t get your posts into enough fans newsfeeds and you’re definitely not getting the likes, comments and all-important...
by Tania | Jul 29, 2014 | Content Marketing, Tourism Marketing
8 seconds. According to a recent study, that’s the average attention span of consumers in 2014. 8 seconds! That’s one second less than a goldfish! And worse still, this figure is down by 4 seconds since 2000. Incredible isn’t it? In fact, if you’re still reading this...
by Tania | Jul 18, 2014 | Tourism Marketing
For those of you who haven’t heard of SoMeT14AU – it was a Social Media Tourism Symposium specifically designed so that tourism and destination marketers get a chance to hear case studies and cutting edge digital, social and tourism marketing concepts....
by Tania | Jun 17, 2014 | Content Marketing
Ok, so it’s no secret that we love Pinterest and highly recommend including it in your online marketing arsenal if you’re in the food, wine or tourism business. For food in particular – because it’s the most pinned subject. We’ve talked about how it drives more online...
by Tania | Jun 3, 2014 | Email Marketing, Wine Marketing
A little while back, we let you in on the 7 benefits of email marketing for food and wine. The biggest being it is nearly 40 times more effective than Facebook and Twitter combined when acquiring customers. Not only is it super effective, but it’s low-cost and...
