by Tania | May 6, 2014 | Tourism Marketing, Website Development
Do you remember ‘the Brick’? Our first incarnation of a mobile device released in Australia way back in 1987? Mobile technology has sure come a long way since then! The biggest advancement though, for the tourism and hospitality industry has to have been the...
by Tania | Apr 6, 2014 | Email Marketing
Has anyone told you that email marketing is old hat, and social media, SEO or mobile marketing is where you’ll cash in? That couldn’t be further from the truth. Email marketing is definitely not dead. In fact, according to a recent McKinsey & Co. survey it is...
by Tania | Jan 21, 2014 | Tourism Marketing
Thanks to rapidly evolving technology, digital marketing for the tourism and hospitality sector is constantly advancing. However, hoteliers notoriously under-spend on digital marketing initiatives and continue to rely on tired and obsolete advertising formats,...
by Tania | Jan 7, 2014 | Content Marketing
Let’s face it – no matter if you’re a winemaker, tourism operator, chef, hotelier, restaurant proprietor or gourmet food producer, there is somebody out there doing the same thing as you right now! More people are starting and running businesses today than in any...
by Tania | Dec 4, 2013 | Content Marketing
Traditionally for restaurants, hotels and other food and wine related brands, the lead up to Christmas is the biggest revenue generating time of the year. Unlike a number of other industries, it also offers the highest spike in social media use as social commitments...