by Tania | May 6, 2014 | Tourism Marketing, Website Development
Do you remember ‘the Brick’? Our first incarnation of a mobile device released in Australia way back in 1987? Mobile technology has sure come a long way since then! The biggest advancement though, for the tourism and hospitality industry has to have been the...
by Tania | Jan 21, 2014 | Tourism Marketing
Thanks to rapidly evolving technology, digital marketing for the tourism and hospitality sector is constantly advancing. However, hoteliers notoriously under-spend on digital marketing initiatives and continue to rely on tired and obsolete advertising formats,...
by Tania | Sep 24, 2013 | Content Marketing, Tourism Marketing
By now you realise the power of Pinterest to help increase traffic, gain exposure and generate sales for your food, wine or tourism business. But, did you know that Pinterest is also great for search engine optimisation (SEO) purposes? Each time a pin is pinned or...
by Tania | Nov 23, 2011 | Tourism Marketing
There is a lot of information available on what to do to make your Facebook Page a success, but very little written on what not to do. Here are a few common mistakes that are easily rightable. Unattended Facebook Page If you create a Facebook Page and then leave it...