by Tania | Dec 4, 2013 | Content Marketing
Traditionally for restaurants, hotels and other food and wine related brands, the lead up to Christmas is the biggest revenue generating time of the year. Unlike a number of other industries, it also offers the highest spike in social media use as social commitments...
by Tania | Sep 24, 2013 | Content Marketing, Tourism Marketing
By now you realise the power of Pinterest to help increase traffic, gain exposure and generate sales for your food, wine or tourism business. But, did you know that Pinterest is also great for search engine optimisation (SEO) purposes? Each time a pin is pinned or...
by Tania | Sep 3, 2013 | Content Marketing
Most tourism and hospitality business owners and marketers realize social media is a critical component of their marketing and promotion, yet they continue to jump into social media with absolutely no plan in place. Is it any wonder that they are yet to see any...
by Tania | May 14, 2013 | Content Marketing
Disclaimer: This article is intended to provide general information only. The information provided is not, and is not intended to be, legal advice. ...
by Tania | May 7, 2013 | Content Marketing
The old adage ‘a picture is worth a thousand words’ or a variation thereof is reputed to have first appeared in a 1911 newspaper article discussing journalism and publicity. 100 + years on, we so know images form a potent and evocative way to market especially for our...
by Tania | Apr 23, 2013 | Content Marketing
When Social Media first came on the scene, like all new fandangled trends, it was seen as not entirely necessary by most marketers. In fact, a lot dismissed it thinking it’d be a flash in the pan. But that’s all changed in the past few years. It’s gone from a...
