by Tania | Jan 25, 2016 | Wine Marketing
There appears to be two commonly held misconceptions that we hear continually flaunted throughout the wine industry: Social media is not for making sales Facebook doesn’t work for my wine brand Please, let me put these two bold statements into context and hopefully...
by Tania | Jun 3, 2014 | Email Marketing, Wine Marketing
A little while back, we let you in on the 7 benefits of email marketing for food and wine. The biggest being it is nearly 40 times more effective than Facebook and Twitter combined when acquiring customers. Not only is it super effective, but it’s low-cost and...
by Tania | Apr 16, 2013 | Website Development, Wine Marketing
We all know it’s easy to win over the consumer in the tasting room, but can you emulate that online, when the punters go looking for more information or want to buy another case? Will your website add value and strengthen the relationship (aka cultivate loyal brand...
by Tania | Feb 19, 2013 | Wine Marketing
Have you ever deliberately searched for a winery website expecting to find new and useful information such as current vintage tasting notes or holiday opening times, only to find the information is way out of date? Does it actually make you feel slight resentment to...
by Tania | Nov 13, 2010 | Content Marketing, Wine Marketing
Guest Blogger: Caroline Dunn. Caroline is a professional winemaker, respected wine show judge as well as a social media specialist. To find out more about Caroline, visit Wolf Blass Wines. When Tim Berners-Lee first conceived the World Wide Web back in the 90’s his...
