by Tania | May 7, 2013 | Content Marketing
The old adage ‘a picture is worth a thousand words’ or a variation thereof is reputed to have first appeared in a 1911 newspaper article discussing journalism and publicity. 100 + years on, we so know images form a potent and evocative way to market especially for our...
by Tania | Apr 30, 2013 | Website Development
Consider these stats from Nielsen’s latest Global Trust in Advertising & Brand Messages report about what sources of advertising are trusted most: #1 Word of mouth: a whopping 92% of consumers say they trust recommendations from friends and family above all other...
by Tania | Apr 23, 2013 | Content Marketing
When Social Media first came on the scene, like all new fandangled trends, it was seen as not entirely necessary by most marketers. In fact, a lot dismissed it thinking it’d be a flash in the pan. But that’s all changed in the past few years. It’s gone from a...
by Tania | Apr 16, 2013 | Website Development, Wine Marketing
We all know it’s easy to win over the consumer in the tasting room, but can you emulate that online, when the punters go looking for more information or want to buy another case? Will your website add value and strengthen the relationship (aka cultivate loyal brand...
by Tania | Feb 26, 2013 | Restaurant Marketing
Your restaurant or café may have the most captivating physical location imaginable, and yet because you can’t be found online, prospective customers may never visit you. Scary prospect, isn’t it? And, it all has to do with Search. Let me explain ~ do you remember...