by Tania | Sep 15, 2016 | Hospitality Marketing
Editor’s Note: This was originally posted in October 2012 and has been completely revamped to reflect the changing tactics any small business especially in tourism, hospitality and wine can use to increase engagement on Facebook organically. Read on! We all know...
by Tania | Apr 5, 2016 | Website Development, Wine Marketing
So you won over the consumer in the tasting room and made a few sales, but once they leave – what then? Will they be able to go to your website and purchase more wine? Maybe they haven’t as yet visited your tasting room and you’re hoping they’ll search out and find...
by Tania | Mar 14, 2016 | Event Marketing
Hashtags (#) are one of the most prominent factors of social media marketing today and for good reason. The power of Hashtags is threefold: Hashtags make it easier to target a specific group of users. Hashtags make it easier for your content to get found. Hashtags...
by Tania | Jan 25, 2016 | Wine Marketing
There appears to be two commonly held misconceptions that we hear continually flaunted throughout the wine industry: Social media is not for making sales Facebook doesn’t work for my wine brand Please, let me put these two bold statements into context and hopefully...
by Tania | Jan 18, 2016 | Content Marketing
By now you’ve heard the term user generated content (UGC) and if not, it’s probably best if you acquaint yourself real quick. User generated content is loosely defined as digital content produced and shared by end-users in the online world. It is also known as...
