by Tania | Mar 7, 2018 | Hotel Marketing, Tourism Marketing
In 2018, having a social media presence is a necessity for any consumer-facing business. For tourism and hospitality, a social media presence creates a tremendous opportunity to connect and engage with travelers in a personal way. What is not so clear to most, is that...
by Tania | May 16, 2012 | Content Marketing
Recently I’ve had a few discussions with small business owners during workshops about the time commitment required to run their social media efforts. Many are becoming disheartened and thinking of pulling the plug on their social media activities altogether. Still...
by Tania | Jan 3, 2012 | Content Marketing
We wrote the below in early 2012. Now that we’re into the start of a new year we are finding that this blog has become a key draw to our website. So instead of rewriting this content to reflect our situation today, we’ve left it to stand and added a...
by Tania | Jan 29, 2011 | Content Marketing
Should gender communication be taken into consideration when crafting your tourism or hospitality social media marketing strategy? Good question! I think – the answer is yes. You see, when crafting a social media marketing strategy the first factor to really dig...
