At some point, we all run into the problem of writer’s block. This can be especially difficult for business owners trying to find time between running a successful business and creating a successful digital marketing strategy.
Even though we’ve written on this topic before regarding Facebook, we thought three specific content creation ideas that can be used for emails, newsletters, blogs, articles, YouTube and nearly any social media platform may be of use.
In fact, if you just rotate between these three content creation models, not only will you eventually build an engaged loyal following, it will assist your online marketing with:
- SEO (assisting to find you online within your niche subject)
- Reputation (building your credibility)
- Thought leadership (an opportunity to distinguish yourself from the competitors – and fast)
- Content for multiple touch points (blog, newsletter, YouTube etc)
Our three simple content creation tips are:
1. The ‘How To’
This is a fundamental template of online marketing. Basically, you teach your subscribers how to do something. You can demonstrate the uniqueness of your experience and knowledge by solving a problem they may have in a few easy steps.
bizeez communications write numero a “How to” blogs which have proven to be very successful. Our latest blog in this series is all about how to clean up Facebook applications – a step by step guide to assist Facebook users.
2. The Mailbag, aka The Q&A
The mailbag is basically when fans email you questions and you answer those questions. You pull their questions out of a “mailbag.” If you don’t have subscribers emailing you questions yet, hop onto internet forums related to your niche and pull a few questions. Answer these questions online via your preferred social media platforms or email and encourage others to ask questions as well.
As long as you’re answering relevant questions that others want to hear the answers to, your readers will never grow tired of this content.
3. The Personal Story (With a Lesson)
This is a great way to have users get to know you more and connect with you emotionally, while getting a lot of value from your content.
Tell a personal story. Make it emotional and make sure it has energy. Tie in a “moral” or a lesson relevant to your niche or market.
For example, if you run a resort or hotel, you might tell the story of how you lost a major corporate contract in a short period of time. Then, break apart what went wrong and turn the story into a lesson of how you diversified and have grown your business successfully since then.
If you think a little bit outside the box with your content creation concepts and ideas, the possibilities are truly endless.
Until next time…..
