by Tania | Feb 21, 2018 | Hospitality Marketing, Tourism Marketing
Social media is simply another step in the evolution of communication. Where once we would contact our family, friends and customers via telephone or email, we now also use social media as a communication tool. The evolution and growth of social media and indeed...
by Tania | Feb 14, 2018 | Wine Marketing
Thanks to the immediacy and ease of communication in the digital age, consumers are effortlessly exposed to what the media, friends, relatives and peers are saying online. For wine brands, this simply means that no longer are the messages consumers receiving about...
by Tania | Feb 7, 2018 | Tourism Marketing
As a tourism business owner or marketer, you no doubt have long been aware that social media deserves a seat at your marketing table. The statistics speak for themselves: 92% of consumers say they trust earned media** such as social media, word of mouth,...
by Tania | Jan 24, 2018 | Hospitality Marketing
Want the secret of how restaurants are building an army of loyal customers and adding plenty of dollars to their bottom line using social media? Well to start with, they use social media! Secondly, they recognize that it’s about much more than Facebook. Thirdly, they...
by Tania | Jan 17, 2018 | Email Marketing, Wine Marketing
If you manage or own a winery, it’s time to embrace email marketing as a serious DTC (direct to consumer) sales tool. At it is core, email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercially. More importantly...
