by Tania | Jan 3, 2012 | Content Marketing
We wrote the below in early 2012. Now that we’re into the start of a new year we are finding that this blog has become a key draw to our website. So instead of rewriting this content to reflect our situation today, we’ve left it to stand and added a...
by Tania | Dec 1, 2011 | Content Marketing
Early December always marks the start of the Christmas/New Year festive season with shopfests, family and friends, parties and a seemingly never ending stream of food and wine. For business, however this festive period or Silly Season can be rife with the possibility...
by Tania | Nov 23, 2011 | Tourism Marketing
There is a lot of information available on what to do to make your Facebook Page a success, but very little written on what not to do. Here are a few common mistakes that are easily rightable. Unattended Facebook Page If you create a Facebook Page and then leave it...
by Tania | Nov 16, 2011 | Email Marketing
Following on from our last blog topic: Ideas to build your email database, let’s cover of some quick tips on choosing a reliable Email Service Provider to manage your all-important list building campaign and newsletter database. Firstly, what is an ESP? An ESP...
by Tania | Sep 7, 2011 | Content Marketing
Setting achievable goals for your social media marketing efforts is essential to ensure you’re not wasting time, money and resources. Don’t you agree? Yet so many tourism and hospitality businesses still do not have a plan in place to help them with their...
