Seppeltsfield Road
Seppeltsfield Road
Background
The Seppeltsfield Road Business Alliance Inc. (SRBA) was formed to provide an opportunity for businesses and individuals located along Seppeltsfield Road to work together to promote this unique 10 km stretch of road within the Barossa Valley as well as increase visitation, network and foster community spirit.
bizeez communications recently worked on a rebrand and marketing strategy on behalf of SRBA for Seppeltsfield Road and as part of this rebranding project, we built a responsive destination website.
Details
Website Launched March 2018
Destination Website
Responsive Design
40 Individual Member Business Pages
Events Calendar
Email Marketing Opt-in
Deliverables
Web Design & Development
Branding
Email Marketing
Social Media Management
Content Creation (blogs & media releases)
Marketing Strategy
Workshop & Training
The Website
In 2018, the internet is the first encounter most people will have with a tourism destination. The website is a point of contact for visitors travelling to a region and is a vital tool in delivering current information, enabling bookings, educating and offering directions on activities and events.
Not only have we introduced a responsive design that provides a user-friendly browsing experience, we have also covered 40 member businesses with individual pages that offer information, bookings and relevant image galleries.
A mega-menu allows users to see multiple levels of subpages when hovering over a main menu item.
The four call-to-action sections of Wine, Dine, Play and Stay increase visitor engagement by directing them to the specific requirements in a visual format. There is a News Room for media requests as well as an Opt-in subscriber section to gain updates on pre release sales of events and what’s happening along the Seppeltsfield Road.
Stage 1 was released in March 2018 and we look forward to delivering further content and user experiences with Stage 2.
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