Increase your leads & conversions
Are you struggling with a website that does not engage your customers, bring in new leads, bookings, reservations or sales?
It’s an all too common problem in 2018.
No matter how hard you work on social media and other marketing tactics, it is a waste of time if your website is a leaky bucket!
“Trying to increase sales simply by driving more traffic to a website with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes”.
Technology is changing rapidly including booking and reservation systems, eCommerce, mobile devices, Google algorithms and how the end user (your perspective customer) uses the internet.
So there are bound to be some holes in your bucket… ooops website!
What’s the solution?
You have two choices, build a new website or maybe it is as simple as seeing how you can plug the holes in your site.
Introducing…..
The Website Audit
Web Design/User experience
- Professional website design
- Relevant headlines and page copy
- Mobile friendly
- Professional digital branding
- User friendly navigation
- Relevant use of images and video
Performance & Security
- Page speed
- Mobile friendliness
- Site security (HTTPS)
- 404 Error Page
- Link checker
- Browser caching and compression
Conversion Optimisation
- Easy to access contact information
- Primary call to action (CTA)
- Lead capture forms
- Relevant trust factors
- Secondary calls to action
- Unique selling proposition (USP)
Search Engine Optimisation
- Keyword ranking on page 1
- Accessible to search engines
- Keyword used in page title
- Brand in page title
- Optimal page title length
- Meta title and descriptions
Plus more!
FAQs
Do you only undertake website audits for tourism, hospitality & wine businesses?
No, we are happy to undertake a website audit for most business types. Our niche is tourism and hospitality though and can easily spot the holes and offer practable actionable ideas to make your website become a powerful business tool.
Can you assist us with fixing the website?
Of course we can! We are digital marketers and love working on websites.
BUT be warned! If your website is a bucket full of bullet holes (not just small leaks) – we will be upfront about it. Sometimes there is no other option than a new website.
In most cases though, we can easily work with you to fix the leaks.
What do I get with the Website Audit?
A comprehensive document covering your website health check, plus actionable items to improve website performance and conversion rates.
PLUS a 1 hour presentation either via Skype, Zoom or in person (depending on where you are situated) to run you through the outcomes and action items.
How long does a website audit take?
Our website audits can be completed in a few days if we have all the relevant information. Sometimes a little longer (up to a week) if we have to ask you a few extra questions to ensure we can give you the best possible advice to move forward.
Will I get a checklist?
You’ll get more than a checklist. We also offer a 1 hour presentation either in person (depending on where you are situated) or we can skype, zoom or even create a video for you to look over.
It all depends on your preference.
What are the steps of getting a website audit?
It is a simple process we have covered for numerous clients over the years.
Steps include:
- Complete the form.
- We will invoice and you can pay via credit card or eft.
- Once payment has been received, we go to work.
- We then send you a report outlining our finds.
- After you read the report, we schedule a 1 hour follow up call with powerpoint presentation where we detail areas you can fix the leaks to get the best results from your website.
- We then discuss the next steps or leave you with your website audit to get on with fixing the leaks yourself.
Website Audit
- Easy to understand report
- Powerpoint presentation & meeting in person or online
- Checklist with actionable tasks to improve your website conversion and sales.
How do I order the Website Audit?
Good question! Click on the Complete Form button below and fill out the website details form. If you have any further questions, Contact Us and we will happily answer them for you.
Ready to get started?
Get in touch or complete the online form.
Copyright 2018 bizeez communications